Imagine you watch a TikTok about a trendy piece of clothing and the next day every fashion company has a version of it. You can even order clothes online and get it the next day. But what's wrong with that, its quick and easy, and everybody gets the clothes they want.​ The problem isn't that it's convenient, it is how these fashion brands have made it convenient.A lot of fashion brands have invested into fast fashion. Fast Fashion is the mass production of clothes that are cheaply produced with low quality (2). Again, doesn't sound that bad, company's get to keep prices low, and sure your clothes might degrade more often, but you can just buy new ones. It's a win for everyone right, no it is not, fast fashion has devastating Impacts.​